Lucy's Soap Kitchen Natural Skincare Blog

Rebrand Launch Time! Hello, "Lucy's Soap Kitchen, Handmade Sensitive Skincare"

Posted on

0 Comments

It's been one whole month since I unveiled my new branding for Lucy’s Soap Kitchen. A new name and logo with vibrant colours I love. Who knew 'pomegranate' was such an amazing colour! In fact - who knew it was even a colour?! 

 

lucyskitchen_transparent_300dpi (1)

But why did I take the plunge and rebrand? 

When I first started selling my soap and skincare 3.5 years ago I didn’t know where my business would lead me. I had a romantic ‘rose tinted glasses’ vision of me making and selling a variety of crafts and thought calling myself 'Made in Lucy’s Kitchen' would leave the way open for it all to come under the one brand ‘umbrella’.

A steep learning curve and a huge investment of time and money, in soap selling admin and assessments, later and I knew I needed to concentrate ALL my focus on skincare.

What also followed over the next 18 months was the realization everyone thought I was selling food! My brand name “Made in Lucy’s Kitchen” didn't help. More than a few people have actually taken a bite of my Sugar Scrub Cubes! Event organisers never got my business name right. They always called me Lucy's Kitchen. As I began to focus on my online presence I also wished many times I had included ‘soap’ in my brand name, to help with basic S.E.O.

Even though I knew my name wasn’t ideal it was always too much for me to tackle and didn’t seem worth the upheaval. But 2016 has been a changing point for me. Why??

At the end of 2015 I had got focused on my business vision. Where I wanted to go, where I didn’t want to go, what was working for my family’s needs, what was not and what needed to change.

I got sharp on my numbers, realized I needed to streamline my range and increase some of my prices.

I wanted to produce promotional banners, point of sale & a brochure but with no graphic design skills I approached a graphic designer, Vicki Nicolson, from brandingtherapy.co.uk, whose work I had followed from afar, for help. We had some brilliant skype chats (a great way to chat business by the way - a new one for me but one I'll definitely be doing alot more of!) and I quickly realised this was a unique opportunity for me to make those changes (that were now obvious with hindsight) and the focus and direction this would actually give me.

With some brilliant photography by Rooskey based Jason Christopher jcphotograpy.ie, branding and graphics support from Vicki, I feel incredibly proud of Lucy's Soap Kitchen. With a focus on sensitive skincare, that's natural and gentle for all the family and my very own soap kitchen being built here in my Leitrim home the future is decidely soapy!

Add a comment:

Leave a comment:

Comments

Add a comment